Put farmers first - Keep the needs, challenges, and goals of farmers at the forefront of all decisions. Act in their best interest.

Solve real problems - Develop technology that addresses actual pain points and difficulties faced by farmers. Don't create solutions looking for a problem.

Co-create with farmers - Work collaboratively with farmers to design and improve technologies. Incorporate their insights and feedback.

Simple and intuitive design - Ensure tools are easy for farmers to understand and utilize, regardless of tech-savviness. Avoid overly complex features.

Localize for each region - Recognize that agriculture is highly location-dependent. Customize offerings for each community's unique needs.

Build trusted relationships - Take time to understand farmers and earn their confidence through ethical business practices. Value partnerships.

Share knowledge and skills - Educate farmers by sharing expertise. Provide ample training and capacity building.

Drive sustainability - Promote agricultural practices that balance productivity with environmental stewardship.

Guarantee fair prices and wages - Facilitate reasonable compensation and income stability for farmers' hard work.

Operate with transparency - Communicate openly, honestly, and frequently with farmers. Welcome their scrutiny.

Remain accountable - Take responsibility for fulfilling promises made to farmers and communities. Admit and fix mistakes.